The Armanti brand in the public arena
Theresa, recognised spokesperson for existing stores, was used to introduce the new brand
A comprehensive Style Guide will enable the new brand to be implemented in the future
Innovative TV animation was used to ensure brand recognition
The TV commercials focussed on building brand awareness
View Armanti projects:
What Armanti has to say:
"Gumption made it easy with a step by step approach on how to tackle the branding process, not only from a logistical but also from a cash flow point of view. The rebranding exercise went smoothly and was an exciting process; dealing with Gumption has been a pleasure. We feel that as we move forward in our business, the partnership we have formed with Gumption will continue to grow and prosper."Gino Perrella
Armanti Tiles and Bathrooms
Armanti
Offering an extensive range of tiles and bathroom accessories, Armanti has three stores in the South West.
Working with Gumption over a 12 month period, the three stores have been branded with strength and consistency.
Originally each of the three stores had been positioned to appeal to a different demographic and had little in common in how they presented to customers.
A major rebrand of all stores was required, with as minimal an impact on day to day running of the stores as possible.
Now the Armanti brand has a high profile and strong presence within the South West region.
