Armanti

Our brief was to create a new brand to blend together three stores: Armanti of Busselton, and Bathroom Decor & Tiles in Bunbury, and in Manjimup.

This needed to be done without alienating the existing Bathroom Decor customers, while broadening the market to also include the more sophisticated, design-conscious buyer.

The brand is simple in style and allows the name Armanti to stand out clearly to help impress it in people's minds.

The blend of hard straight edges and roundness in the developed font evokes a sense of the bathroom with its hard smooth surfaces against the curves of baths and sinks, and the flow of water itself.