Assurity

Assurity Financial Planning seeks to communicate three core values which they identify as the ACE theory - Astute, Caring and Ethical.

Throughout the branding process we kept this in mind as we created a branding solution that looks corporate yet evokes a sense of empathy and respect for their client's goals and lifestyle objectives.

Strong simple typography is supported by a simple iconic device. This device identifies the journey forward an upward that Assurity guides you on as they help you make choices to suit your goals.

As well as being attractive, the brand is functional and translates well across the range of stationery and other items that are daily touch points with clients.