Beltaine

With a strong relationship to traditional Celtic lifestyle, Beltaine's brand was developed to reflect a way of living as well as to be dynamic on individual products.

Based on Celtic design principles, the icon is built from overlapping circles in groups of three, a number very important in Celtic lore. Each of the 'arms' is designed to reflect flames. This captures the essence of Beltaine, originally a Celtic celebration where young men would jump through fire to bring luck and prosperity.

The brand translates well to label design and is striking in its simple, bold implementation.