Bestbier

This one was fun! Local cheese maker, Eddie Bestbier and his family were relocating to England with the intention of starting a new cheese company.

Gumption was asked to build a brand that could be taken to the other side of the world for implementation on a local level.

The brand solution reflects the personality of the cheese maker - professional, yet slightly irreverent with a touch of humour.

It also makes strong use of icons that the generally associated in a light hearted manner with cheese.

The result is sophisticated, simple and usually brings out a smile!