Busselton Water

The brand for Busselton Water needed to be iconic and unique. To offer a feeling of stability and strength, and pave the way forward for the future.

The brand shows overlapping translucent water ripples which represent the motion of water rising up from sources below ground. The varying shades of blue symbolise the varying depths of the water sources.

The three circles symbolise the cycle of water, the cycle of life and the cycle/evolution of business.

They overlap to portray a sense of coming together, community and water sustaining life with the business evolving in harmony with these elements.
It has a cross sectional style with the top of the box representing ground level and the rest of the box representing the underground sources of water rising to the surface.