Cape Executive

Offering exclusive holiday and short-term rental properties in the South West region, Cape Executive approached Gumption for a brand that reflected the quality of the properties they offered.

Steering away from the traditional regional colours, we developed a brand that gives the feeling of quiet relaxation. Using graphics and colours reminiscent of dune grass and gentle breezes upon white sand, the brand is understated and calming, but also visually strong enough to draw attention.

It has been applied across a range of items included stationery, adverts and was the basis of a Content Management System (CMS) developed to suit the needs of Cape Executive.