Chocolart

Chocolart is a Sydney based chocolate cafe, and was an exciting project for Gumption to be involved with. The entire branding process was conducted by email and telephone with the first meeting between the owners of Chocolart and Gumption happening at the launch of the first store, 12 months after the process began.

A simple brand was developed that enabled the colours to create a backdrop for the rich colours of white, milk and dark chocolate. It has been used extensively on numerous point of sale items.

With South America being the origin of chocolate, a range of Chocolate Gods were created and illustrated by Gumption, based on ancient Mayan and Aztec religions.