Collie River Valley

Collie, though set in a beautiful location, has many preconceptions attached to its name. Our brief was to create branding and supporting advertising material that could be used to raise interest in the region and to encourage people to live, work and invest in the area.

At the start of this project we sought to change existing perceptions through the process, but eventually realised it was much better to show the real essence of the region, but looking at it from a different, more positive, perspective.

The result embraces the history and beauty of the region, and acknowledges the strength of the working man, the heart of the culture of the region.

Together the brand and supporting advertising imagery have been used successfully in billboard, busback and website campaigns.