Computer West

Computer West is a well respected Busselton business and part of the Leading Edge Computers Group.

Gumption was asked to design a new brand that maintained continuity with Leading Edge Brand colours, but gave a unique identity to the Computer West store.

The solution is bright and dynamic with a 'human' touch, making use of a stylised character.

The main exposure for the brand is on the shopfront, and as part of a group of rural based computer stores, through Local Edge brochures, a project designed and managed by Gumption.