Diamondrill

Diamondrills do pretty much as the name says – they make diamond drill bits for mining. As you would suspect, the competition is fierce and the competitors are usually multinational or international companies.

Gumption was approached to help Diamondrills position themselves as a player in the field and to make them stand out from their competitors.

To achieve this we developed a bold brand, and then applied it across a range of sophisticated collateral making use of unique diecuts and matt laminates.

The results speak for themselves.