Down South Motorcycles

Looking to increase awareness of their brand and business, Down South Motorcycles approached Gumption to assist with local promotion.

A business with excellent in-store knowledge of their product and a deep love of motorcycles we devised a campaign titled 'You know you want to!' that emphasised their empathy with their market.

Aimed at various target groups of men the campaign acknowledges the emotions that are touched and the feelings triggered when men, at various stages of their lives, consider buying a bike or jet ski.