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What Equinox has to say:

"We had no attachment to our old branding when we gave Gumption a brief for branding. The result quite honestly blew us away, the team at Gumption thought outside the square to roll all our guidelines into a refreshingly simple brand that truly reflected where we saw ourselves in the market place. When we first saw the new brand we just loved it, our business is quite diverse but Gumption were able to come up with a diverse brand to match. We have embraced the new branding into all aspects of our business and know that it will help us increase business in the future. We found the team at Gumption to be very professional and everything was done in a very timely manner."

Peter Gordon
The Equinox

Equinox

An iconic landmark, the Equinox epitomises the Busselton experience. Located on the foreshore near the jetty, it offers customers a chance to look out over the ocean and across the jetty as they enjoy a relaxing meal or coffee.

Gumption was asked to create a brand that reflected the Equinox experience and to support the brand with quality photography that reflected the essence of the Equinox.