Frying Fish

Remember when fish and chips was the only choice in take away for a Friday night feast with the family? The owners of Frying Fish wanted to capture an essence of that time and create a brand that had the possibilities for future expansion into a chain of stores.

The brand is simple to reproduce and uses a positioning statement to remind people of ‘the way it used to be’.

Bold and iconic, with striking colours and simple shapes it draws the eye and encourages a second look. So next takeaway night give the kids an education – remind them how things were back in your day!