GBTA

Ready for a brand revision, the Geographe Bay Tourism Association (GBTA) asked Gumption to look at a brand based on a very specific brief. The solution must be simple, typographical and incorporate the existing corporate blue.

A brand with a casual and friendly look that is modern and easy to read was the solution.

It has been applied to a range of items including the new look Visitors Guide, the flagship publication of GBTA. The Guide, also designed by Gumption, continues the casual, easy to read look of the brand.