Ironstone

Ironstone, an exclusive land release in Cowaramup, had a strong existing brand that needed evolving to better reflect its location and to promote the diversity of land options within the Estate.

Using the existing brand, Gumption extended the colour palette, allocating a strong vibrant yet naturally occurring colour to each newly named enclave.

The brand was then supported with new photography and applied to signage and promotional material. The end result still maintains the exclusivity of the existing brand but allows for more dynamic promotion of Ironstone.