Nixi

Milligan Community Learning & Resource Centre runs a very successful support group for young women aged 14-22, originally called Bunbury Teen and Young Mums Group.

Gumption was asked to be involved in renaming and branding the group, and to design a resource book for young mums that was being written and complied by the Milligan team.

It was a challenge we embraced with enthusiasm. Working with groups with a positive social agenda is something we really enjoy.

Firstly we came up with a new name – Nixi.

The Nixi were a trio of Roman birth deities, guardians of the threshold of life and associated with child birth.

Then we developed a vibrant and colourful brand that the young mums could be proud to be associated with.

With the new name and brand in hand we then worked on the resource book, keeping with the theme of bright and positive, and ensuring the design made it easy and interesting to read.