Premier Coal

Wesfarmer Premier Coal, located in Collie, supplies a large proportion of the energy that keeps the lights on in Western Australia. Gumption was approached by Mosaic Marketing to assist Premier in promoting a message that identifies what they do.

A strong simple solution was developed – the positioning statement ‘energy for every day’. The ‘every day’ theme was then used to support a diverse set of other supporting messages that identified the diversity of Premier Coal’s involvement in the community.

The results blend well with the corporate theming of Wesfarmers, identify the values of Premier Coal and deliver a simple, dynamic message to remind people that Premier is part of ‘every day’.