Probyte

An authorised Apple reseller, ProByte needed an eye catching unique brand that worked well in relation to the Apple brand as well as positioned the company correctly with the existing marketplace.

The brand solution includes typography with smooth curves to reflect the sleek line of contemporary industrial computer design, with the fluidity of the icon based on the coming together of elements. This creates a sense of community and also identifies with the Apple ecosystem ideal of easy to connect items.

The brand has been successfully adapted over a range of items included a high impact shopfront and launch campaign in press.