Shire of Busselton

The Shire of Busselton contracted Gumption to create a brand solution which would create a more sophisticated look and also become iconic for the region.

The brand reflects the coastline of the Geographe Bay region, with the blue identifying with the azure oceans, and the green with the lush farmlands and vineyards. The white edges reflect the pristine beaches, with a diagonal slash to represent the iconic Busselton Jetty.

The brand has been successfully translated across a diverse range of publications and collateral.