Spirit Life Coaching

Life coaches seek to assist their clients in moving towards life goals and dreams helping them plan the way forward. Spirit Life Coaching asked Gumption to develop a brand to capture a sense of what they do in a simple but highly recognisable brand.

Working on the concept that fire represents the energy of the spirit within all of us, the brand reflects the unleashing of that flame by the individual, with the second 'i' turned towards the 'client' to represent a Spirit Life Coach there to support and assist the process.

The brand has been translated across all touch points of Spirit Life Coaching and their clients.