What SWCC has to say:

“We have been so impressed with the services provided by Gumption. In a short time, Gumption gained an understanding of our complex business and continue to deliver products that are uniquely us. The team is highly creative, professional and flexible with an unwavering can-do attitude. They also think outside the square and deliver not just a product, but think beyond our requests and suggest solutions that we may not have otherwise considered. It’s important for us to keep our business local here in the south west, and with Gumption, that does not mean sacrificing design quality or innovation, their concepts and service certainly rival their counterparts in Perth. If you’re looking for local graphic design that is unique, professional and delivered on time and within budget, you can’t go past Gumption.”

Lauren lane
Communications Manager, SWCC

SWCC

South West Catchments Council (SWCC) is a community representative body with the responsibility to coordinate nature resource management (NRM) for the south west of Western Australia.

With a new vision for the organisation being established it seemed the perfect time to reflect that vision through a revitalised brand.

The brief required the development of a brand that positioned them as a supportive, experienced and trusted resource for the community. The final result represents the diversity of the natural environment without limiting it by being a literal definition. It has the essence of oceans, land, vegetation and the movement of rivers and expresses them in an organic but balanced fashion.

It is built around spirals to symbolise evolution, growth and collaboration.

The branding has been well received and has been implemented across a wide range of items from banners to booklets, websites to reports.

Website Development by Sanz Web Development with design by Gumption