Unzip Love

From naming Unzip Love through to its branding, development of teaching materials and promotional aids, Gumption worked closely with Milligan to achieve a dynamic education program in response to growing concern about unhealthy relationship patterns amongst youth in the Greater Bunbury Region.

After developing the name ‘Unzip Love’ a brand was created to reflect the concept. The style and colours were chosen to relate to a diverse youth market and ensure it delivered just enough ‘attitude’.

It expands well into strong patterns and graphic elements that have been well received by the target audience.