West Busselton Pharmacy

With the move to a new store and an exciting state of the art Pharmacy being created, West Busselton Pharmacy approached Gumption to develop a new brand for their business.

The brief was to ensure we kept a connection to the dolphin, an icon of well being and natural balance, which has been associated with the Pharmacy since it first opened.

The brand was developed with an understanding that signage would be the highest point of recognition for customers and that it must lead people into the store, with the colour scheme of the store tying back strongly into the brand.

The final result uses simple shapes and strong typography to create an easy to recall branding solution.