ChocolArt is an exciting new cafe concept blending chocolates and coffee to make one very indulgent experience.
Gumption was involved in this project from the very beginning from designing the shape of the triangular chocolates through to brand development and implementation of all the marketing, advertising, promotions and merchandising.
It was all done at a distance, making use of modern telecommunications. ChocolArt is located in Sydney, NSW over 2000 kilometres away from Gumption.
Cups, fondue sets and chocolates were shipped to the South West so that we could art direct and manage all the product photography locally. Most of the printing and packaging was managed and produced in Western Australia before being shipped East!
For nearly a year Gumption worked with the owners of ChocolArt, and the first face to face meeting only happened at the official launch. The first store is already operating successfully and plans are under for two more stores, with franchising commencing shortly.