To create local interest in the opening of ChocolArt, local press was used to tease a little. The ChocolArt Gods were used prominently for the first few weeks, with the brand name being slowly introduced a week prior to launch. During the soft launch period a more direct approach was taken with an invitation to customers to enjoy a free chocolate.
With over 3000 chocolates given away (and therefore 3000 drinks purchased) in a two week period this campaign has cost effectively achieved its objectives.
