The Conext brand had to be modern and dynamic, with consideration given to the possible future expansion of the company. The resulting design can be applied to any country where Conext opens its doors.
The main feature of the design is the arc which is incorporated into the typeface, representing movement from one point of the globe to another. The positioning of the graphics of the United Arab Emirates and Australia at each point of the arc signifies the free movement between countries that Conext makes possible for their clients. The colours used are a representation of the two countries and their surrounding environments.
Below are two examples which show the overarching corporate brand, along with the brand adapted for use in the United Arab Emirates.
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