The Geographe Bay Tourism Association (GBTA), in conjunction with the Shire of Busselton, identified the benefits of creating complementary branding for the entire region. They tendered for brand design both locally and in Perth, and selected Gumption's design as the most suitable for the brief.
The brand needed to be encompassing of the whole region and promote the region as a premier holiday location to a variety of demographics both nationally and internationally.
Over time this brand is being implemented across the range of GBTA printed and online material.
Below are examples of the two complementary brands for the Geographe Bay region.
