There is a sense of space, of openness and tranquillity that draws people to the Geographe Bay region. Market research has shown that people use keywords like “relaxed, lifestyle, holiday” when describing the area.
It is therefore appropriate to capture this mood with a brand that is simple, gives a sense of space, and is a true reflection of the region.
The brand is a depiction of Geographe Bay in a panoramic format, showing the expanse of the region. With blue representing the bay, and green the land, they are separated by a loose white stroke. This captures the feeling of long stretches of white sand and of breaking surf. With its looseness it gives a sense of the freedom that the region inspires.
To identify this as Geographe Bay, the Cape is depicted to the left with a white slash right of centre reflecting the Jetty, an iconic focal point of the Shire. This slash continues on out of the brand shape and into the type to tie the elements together.
The major difference between the GBTA and the Shire of Busselton brand is the type style. GBTA has a loose free typestyle to associate itself with the freedom of holidays and getaways. For 'Shire of Busselton' the type is formal but friendly, which reflects the culture of the Shire.