Elegant, modern and sophisticated are words that spring to mind when you see the quality that Livitalia offers. The brand needed to reflect this. It was decided it should be simpleand minimalist. It needed to say what it was - the name had to become the brand.
The brand had to be flexible so that it could work in well with the three distinctive brands that Livitalia offers its clients. A font that held the basis of the desired qualities was selected. Then it was carefully developed with a gentle, softly rising arc to support it - subtle, sophisticated and understated.
To balance the subtle design, a strong selection of colours was chosen for the company's palette.
