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Lawson Projects have been so busy making their clients look good that they decided to take at look at their own image. Based in Project Management, Building and Construction, Lawson wanted to completely overhaul their brand, starting with the company name. In order to communicate the company's objectives and their desire to expand into new areas across a variety of industries, Lawson chose the name Northerly due to its association with the concepts of efficiency, focus and progressive development. The resulting brand is currently being implemented across a range of the company's printed and online materials. |
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