The resulting brand has a sense of space and confidence, and as its focal point features an icon which is a representation of the earth as the sun pierces the horizon with new light. The small meridians work to suggest motion while the white arc represents the new light, which combine to support the large arc to create a swift sense of intelligent, forward movement.
The typeface is classic, yet professional with bold structure and careful spacing to commmunicate strength and confidence.
The colours are a harmonious blend of iconic Australiana - the blue representing the deep, vast ocean which surrounds us and contrasts with the scorched red desert earth.
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