The Shire of Busselton realise the value of brand management and the value in maintaining continuity. Gumption developed a comprehensive Style Guide for the Shire that is available in both print and electronic formats.
It contains all the requirements for using the brand including various versions of the brand; colour and font requirements; electronic templates for powerpoint presentations, publisher files, word documents, and for artwork for associated Shire logos.
Developed using a colour coding system the Guide can be easily and cost effectively updated throughout the evolution of the brand.
The print copies make use of a simple icon system to guide end users to the appropriate artwork on the CD, or through the Shire's intranet for internal documents templates.
