‘The Jetty’ is an iconic landmark in Australia’s South West visited by thousands of people from around the world every year.
This iconic status wasn’t reflected clearly in its branding. Gumption was commissioned to create a brand that clearly showed Busselton Jetty was a world-famous, high-quality, high-value experience.
The range of attractions needed to be sub-branded and a the overall impression needed to be memorable, simple and stylish.
Wander | Wonder | Laugh | Learn was created as a tagline to capture the heart of the ‘Jetty Experience’.