With the school nearing its centennial (1919 – 2019), Carlisle Primary School felt their existing brand didn’t clearly reflect the changing demographics and dynamics of the school community.
The maroon shapes within the brand reflect the school and its many facets and resources, reaching outwards to the wider community. Within the heart of these shapes is the energy that drives the school. This energy flares outwards and connects with the parents represented by the pale gray shapes. The dark gray shapes represent students who are nestled safely between parents and school, ready to learn and grow and launch into life.
The school has embraced their new brand and applied it across a huge range of brand touchpoints from signage to print to electronic.