CineFestOZ is a regional Film Festival that had some strong recognition and was experiencing steady growth. There was a belief that though they had strong branding they needed a something different to identify each years festival.
Over a three year period Gumption was asked to develop unique theme’s so the event could be identified as world-class and unique, and to ensure it had both local and international appeal.
Each year a character was developed that offered a different ‘take’ on the local region and opened up the mind to the endless possibilities of film and imagination.
