Oakwood Primary School was keen to develop a brand to rapidly position it correctly amongst the other schools within its immediate proximity and ensure a strong identity from the day it opened.
The brand was designed to have a dynamic, vibrant appearance, and to reflect the school’s vision of community with the child being the heart of the school. It references elements of the local environment with a sense of ocean and sky, as well as trees and parklands and the local quarry. The upward movement through the shapes symbolises a child’s growth through school. They grow, flourish and ultimately burst forth filled with knowledge and a passion for learning. This is represented with a vibrant red leaping heart/uplifted arms element.
Since branding was completed Gumption has helped Oakwood express its Positive Behaviours Support (PBS) program through the use of vibrant graphics reflecting the rare and unique animals of the region.