South West Catchments Council (SWCC) is a community representative body with the responsibility to coordinate nature resource management (NRM) for the south west of Western Australia.
With a new vision for the organisation being established it seemed the perfect time to reflect that vision through a revitalised brand.
The final result represents the diversity of the natural environment without limiting it by being a literal definition. It has the essence of oceans, land, vegetation and the movement of rivers and expresses them in an organic but balanced fashion.
It is built around spirals to symbolise evolution, growth and collaboration.
The branding has been well received and has been implemented across a wide range of items from banners to booklets, websites to reports.