Located in Geraldton, Waggrakine Primary School approached Gumption to assist with creating a dynamic brand with a friendly energy that encapsulates the school’s vision of a caring and nurturing community and references elements of the local environment.
The brand reflects the local environment with ocean at the base, and the Moresby Ranges above. Together these shapes form an iconic heart shape which implies that students are nurtured within a caring environment. Growing from within this environment is a symbolic Tree of Knowledge with three coloured leaves symbolising the diversity of the students, flying outwards and onwards..
As part of the branding process Gumption also devised a series of snake characters to engage students in the Positive Behaviours Support (PBS) program.